February 26, 2015
After the record-freezing temperatures and devastating snow across the Northeast and Midwest, nothing could be more timely than a snow blower giveaway. The LCWA/Snow Joe team secured and coordinated the first spot on the TODAY Show with Kathie Lee & Hoda “Give It Away” Sweepstakes in honor of Kathie Lee & Hoda reaching one million fans on Facebook. The powerful and cordless Snow Joe iON made a fabulous appearance on set, as both Kathie Lee and Hoda excitedly picked five viewers from over 11,000 entries to receive a coveted snow blower prize. It was a great day for Snow Joe with over 2.1 million viewers and five new iON owners to advocate for the battery-powered technology!