LCWA has the pleasure of working with several health-focused associations and recently we met personally with the members of the American Academy of Dental Sleep Medicine (AADSM) to advise this growing group of dentists on strategies for marketing their practices locally. Most sleep apnea patients don’t know that dentists can offer a comfortable and effective treatment for sleep apnea, called

It’s been a stormy week in Chicagoland, but the climate has been more temperate on Twitter the past several days. Here are some of my favorite finds: Founder and Brand Identity – This insight from Inc.com on leveraging a company’s founder for brand identity is particularly interesting given the American Apparel news this week. The 10 Percent Rule– Millennials are

Chronic sleep loss and sleep illness are big problems in America – demonstrated by the Centers for Disease Control and Prevention (CDC) classifying insufficient sleep as a “public health epidemic.” LCWA client the American Academy of Sleep Medicine(AASM) has partnered with the CDC on a project to increase awareness of sleep illness and the importance of sufficient sleep: the National

I’ve attended over the years numerous public relations organization events featuring prestigious speakers, but it’s difficult to top last week’s keynoter at the Publicity Club of Chicago (PCC) (www.publicity.org) Golden Trumpet Awards dinner: former President Jimmy Carter. On the dais to honor the PCC’s 2014 lifetime achievement winners and former Carter White House staffers – long-time Chicago-based political PR pros