All public relations efforts should serve to improve a client’s business – whether that means earning a client more customers, an enhanced reputation or a larger share of voice. LCWA recently secured a media placement for client the Accreditation Association for Hospitals/Health Systems (AAHHS) that helped to launch a relationship with a potential customer, demonstrating the value of media relations.

This week saw a lot of buzz surrounding social media platform updates and some great PR campaign award wins as PR awards season continues. Instagramadded 10 new editing tools to its platform, giving users free access to high-level photo editing software commonly found in paid programs. With the addition of live chatting added to the Snapchat platform, the amount of

This spring, Eureka unveiled the powerful new AirSpeed ALL FLOORS vacuum. To bring its POWER message to fans on social media in a meaningful way, we created a contest supporting the powerful organizations across the country that touch our fans’ lives. From March 18 to May 6, we held the Eureka “Power of Change” contest on Facebook and asked fans

Everyone at LCWA has been cheering on the Blackhawks’ comeback all week, and you can bet we’ll all be glued to our TVs tonight rooting for another big win in L.A. But how about the drama last night with ESPN’s live broadcast of the Scripps National Spelling Bee Championships?  LCWA’s grammar and spelling police agree, the first co-champs in 52