While we may be gearing up for cold temperatures and snowfall, shelter magazine editors are already thinking spring! With that in mind, we recently headed to Meredith Corporation in Des Moines, Iowa – the headquarters for several of the nation’s leading home and lifestyle publications, including Better Homes & Gardens, Midwest Living and Traditional Home – to promote some 2020

There are certain basic PR tactics that should be done as a matter of course when you are releasing a new product, from developing key messages and issuing a press release to establishing a target audience and seeding products with media. In order to capture an increasingly distracted audience, your brand needs to take some extra steps to create a

Influencer partnerships have become a staple of many public relations campaigns, providing an effective way to promote product, increase brand awareness and generate authentic, engaging content. In fact, influencer-generated content (IGC) has proven to drive consumer engagement and sales. Here are just a few statistics that demonstrate why your brand needs to make the most of its IGC: Eighty-four percent

Each year, the International Builders Show (IBS) marks the unofficial kick-off to our annual PR support for long-time client Trex Company – and 2019 was no different. From a completely re-engineered decking collection to the brand’s first all-aluminum pergola design, Trex had a lot of news to share during this year’s show and our team held nothing back in an