November 12, 2019
While we may be gearing up for cold temperatures and snowfall, shelter magazine editors are already thinking spring! With that in mind, we recently headed to Meredith Corporation in Des Moines, Iowa – the headquarters for several of the nation’s leading home and lifestyle publications, including Better Homes & Gardens, Midwest Living and Traditional Home – to promote some 2020 outdoor living must-haves from our new client Classic Accessories.Classic Accessories is the leading manufacturer of high-quality, benefit-rich protective covers, furnishings and accessories for outdoor living and today’s active lifestyles. In spring of 2020, the company will launch a new patio collection under its Duck Covers brand and we wanted to give editors a sneak peek at what’s to come. (You’ll have to wait until next year to learn more!)
We met one-on-one with more than 20 editors representing 15 different Meredith print and online properties. Our display proved a great conversation starter, allowing us the opportunity to discuss in detail the Classic Accessories brand and new products. Each editor walked away with a comprehensive media kit and story ideas that could feature the new collection or other Classic Accessories products. And, LCWA walked away with a number of great leads for editorial coverage in spring and summer editions!
Overall, our visit to Meredith Corporation afforded us direct access to editorial influencers and provided the opportunity to position Classic Accessories as the leader in protective covers and as a valuable resource for outdoor living coverage. LCWA effectively solidified relationships with known editors, established rapport with new editors and laid the groundwork for future editorial coverage.