April 23, 2020
A recent survey revealed that 86% of Americans don’t know the symptoms of pulmonary fibrosis (PF), a disease that affects more than 200,000 people in the U.S. The LCWA team is working closely with the Pulmonary Fibrosis Foundation (PFF) to improve awareness of this progressive and debilitating disease that leads to scarring of the lungs, with no known cure. In February, we scheduled a
March 19, 2020
Making the Most of Working from Home
I’ve spent a lot of time working remotely, and suddenly, most others in our office are doing the same. While the short commute and lack of distractions are great, it can also be isolating and hard to collaborate. Here are some of my tips for starting a work from home routine that keeps you happy and productive. Stay on schedule.
January 14, 2020
Bold and Beautiful: The Right Celebrity Cache Can Catapult Your Story
Celebrities are the ultimate influencers and can play an impactful role in a brand’s marketing strategy, elevating messages and reaching new audiences. But like Cinderella’s glass slipper, the right celebrity fit is vital to the story and there are many considerations as you develop the partnership: Time and Placement. First, outline all the potential services you’d like to use the
December 10, 2019
How to Turn Your Internship into a Job
We were thrilled to welcome Abigail Cox as an assistant account executive to our team this fall, after she completed a very successful internship. Here are Abigail’s tips for turning that internship opportunity into a full-time job. Nothing can replace real world experience, especially in the world of public relations. In the workplace, projects and campaigns created for your clients