Recent insights from LCWA

It’s the first week of Q2 2016 and from the Twittersphere I sense a renewed energy in the air. I enjoyed mining the feed this week for tangible tips and notable news – and I present to you, my favorite finds: Viva video, and virtual reality – We’ve already seen the positive engagement that can come from using video on

This week’s Twitterverse featured several helpful tips and interesting marketing reports for PR practitioners. Here are some of my favorite finds for the week: Perfect Proofreading: Check out these 10 punctuation essentials for every writer courtesy of @PRDaily. The IoT Marketing Evolution: Not only is the emergence of IoT revolutionizing the way we see and participate in everyday activities, it

I got 99 #PR words but PTAT wasn’t one of them. Until this week, thanks to an Australian firm’s new glossary of more than 100 frequently used PR terms. Find the rest here, with some fun phrases specific to down under. (BTW – PTAT is short for People Talk About This. I like it.)In the week’s other news, sorry gals,

Our client First Alerthas partnered with the Chicago Bulls to help educate kids about the importance of fire safety! As part of this partnership, the year’s first “Take Charge of Fire Safety” event was held this week at the Kroc Center on Chicago’s South Side. More than 150 kids attended the after-school event, which featured the Incredibulls as well as