Recent insights from LCWA

Despite the low temperatures, there was plenty of news to keep the Twittersphere busy. Here are my favorite finds from this week:  Remembering Martin Luther King Jr. – Monday marked the celebration of Dr. Martin Luther King Jr., and his “I Have a Dream Speech” is considered one of the most change-provoking speeches in history. Take a page from Dr.

At LCWA, we’re willing to go the distance for our clients. And in my case, that means 4,391 miles!  I recently traveled to Barcelona, Spain, to assist Life Fitnessin naming the top personal trainer for 2015 at the Personal Trainers to Watch final judging event. The trip was the pinnacle of months of prep work and coordination for the team. In

Last month, the LCWA home products PR team helped to spread holiday cheer around the latest and greatest Electrolux cleaning tool – the Ergorapido Lithium Ion Brushroll Clean Xtra. With its stylish red paint job and powerful performance, what could be a better holiday helper? The #ErgoTheHolidays holiday program included a two-part Twitter campaign and blogger partnerships. The campaign proved

It was a week of highs – like the highest jackpot in Powerball history – and lows, like beloved celebrities passing away unexpectedly. Here are just a few of the stories I found interesting this week: Keeping an Eye on Periscope – Livestreaming apps like Periscope have generated a large meditation community – bringing an old practice into the modern era. In other