Recent insights from LCWA

Featured image for “Mary Hesch Takes the Journey of a Lifetime”
March 22, 2022

Mary Hesch Takes the Journey of a Lifetime

Recently, the LCWA healthcare PR team set off on a PR journey alongside Wisconsin resident Mary Hesch, who partnered with our client the Pulmonary Fibrosis Foundation (PFF) to raise awareness and funds for pulmonary fibrosis (PF). Mary embarked on a 1,400-mile trek from Wisconsin to Texas in honor of her mother, who died of PF 25 years ago. We followed
Featured image for “Putting the PR in Partnership Relations”
March 9, 2022

Putting the PR in Partnership Relations

Bathroom renovations continue to be one of the top home improvement projects tackled since the start of the pandemic, according to the National Association of Home Builders. As homeowners and DIYers alike seek easy and affordable solutions to visually transform bathrooms and wet areas, our team leveraged this trend to showcase our client, Wetwall, a Wilsonart Company, through a partnership
Featured image for “First Alert Safety Tips Top-of-Mind this Season”
March 3, 2022

First Alert Safety Tips Top-of-Mind this Season

First Alert, the most trusted brand in fire safety, has been a long-time client of LCWA. Year-round, we work hard to provide relevant fire and carbon monoxide safety tips to national and local media to keep home safety top of mind. Our work is more crucial right now than ever, as the winter is statistically the deadliest time for home
Featured image for “Patient Stories Drive Awareness of Pulmonary Fibrosis”
February 3, 2022

Patient Stories Drive Awareness of Pulmonary Fibrosis

Hosted by our client, the Pulmonary Fibrosis Foundation (PFF), the PFF Summit biennial healthcare conference took place in late 2021 to gather the pulmonary fibrosis (PF) community and discuss PF, a devastating lung disease affecting more than 250,000 Americans. Several PFF Ambassadors served as panelists during PFF Summit, and LCWA secured media coverage of their inspiring stories to educate others