Recent insights from LCWA

If LCWA client the American Academy of Sleep Medicine (AASM) had its way, the recent switch back to standard time would be the last seasonal time change in the U.S. LCWA drove healthcare PR coverage of the dangers of daylight saving time with media interviews in the weeks leading up to the “fall back” to standard time. From the USA

Each September, our client the Pulmonary Fibrosis Foundation (PFF) promotes Pulmonary Fibrosis Awareness Month to raise awareness of pulmonary fibrosis (PF), a devastating lung disease affecting more than 250,000 people in the United States. This year’s observance coincided with the 20th anniversary of September 11, and the LCWA team was honored to help tell the story of PFF Ambassador and

One of the most effective marketing tools to rise above the competition is seeking out and winning awards in your industry. We recently helped client Weil-McLain do just that with their recent recognition for product design excellence and efficiency in the 18th annual Dealer Design Awards Program sponsored by The Air Conditioning, Heating & Refrigeration Newsmagazine. The award entry, submitted

Three very different and successful LCWA campaigns were honored by the PRSA’s Chicago Skyline Awards earlier this month, when work for Trex, First Alert and the AASM received “awards of excellence” from the esteemed organization. Trex Trex’s Brand Ambassadors Inspire Consumers to “Do It” campaign was awarded in the Influencer Marketing category. The campaign drove awareness and engagement by partnering