Recent insights from LCWA

Decades in home products PR have helped our LCWA media relations team cultivate strong relationships with syndicated writers. When Eureka launched its new vacuum, the Eureka Brushroll Clean, we knew it would be a perfect fit for one of our favorite writers, Maggie O’Neill, author of the “Moms Gear” column for the Tribune News Service. Maggie writes thorough, honest and

This week featured some big news for social media brand managers and really head-scratching Tweets. Here are my favorite finds: Managing a brand’s Instagram became much easier. Hootsuite announced this week that the company will fully integrate Instagram into its social media management platform. Brand managers will be able to “schedule and publish Instagram content, monitor and engage with Instagram audiences

Favorite Finds July ended on a few positive notes this week – from Americans rallying behind wild animals to progressions in the college admittance system. Here are some stories that I found most interesting: Slowly Ditching the SAT – The trend for colleges to become “test-optional” picked up steam on Monday, as George Washington University decided to follow suit –

Summer’s in full swing, and social media news continues to stay hot. Here is round-up of stories that I found most interesting this week: YouTube On the Rise – YouTube’s first report on branded content yielded some interesting info, including the fact that monthly views of branded content are up 55 percent since last year. In addition, Google announced that