Recent insights from LCWA

The beginnings of fall are in full force as Chicago Public Schools kick into gear! Here are my favorite finds this week: New species found – For anyone who is looking for a Ross Gellar from “Friends” in their life, check out the archaeologists from the University of Wisconsin have discovered a new relative of humans: Homo Naledi. Found in

From the #VMAs to #Deflategate, this week’s Twitterverse has been filled PR successes and failures, as well as some helpful tools for practitioners! Here are my favorite finds for the week: Bad Blood: While Nicki Minaj (@NICKIMINAJ) and Taylor Swift (@taylorswift13) seemed to have come to a truce, the “Anaconda” singer had some choice words for #VMAs host Miley Cyrus

This week included tons of announcements from brands and social media companies! Check out my favorite trends from the Twitterverse: Unboxing is Unbelievable – The volume of YouTube unboxing videos has boomed in recent years. Many are still user-generated videos, but brands are starting to get in on the action. Disney and Star Wars: The Force Awakens are hosting an

This month, our client UnitedHealthcare launched an innovative program in Illinois and northwest Indiana. The Healthy Savings program offers discounts to members who make healthy shopping purchases at more than 250 participating grocery stores. LCWA was tasked with promoting the initiative and made a big splash with a front page business section story in the Chicago Tribune. Additional coverage for