Recent insights from LCWA

LCWA’s home products team recently helped Trex host a successful social media sweepstakes on Pinterest. Following changes to Pinterest’s sweepstakes rules, we had to get creative on how we could encourage people to enter the contest without requiring them to pin specific content, so we decided to ask entrants to create a Pinterest board that showed off their dream outdoor

Social media is one of the best – and most irritating (if you’re not careful) – ways to keep up on culture…from pop to politics to sports. Here’s a smattering of topics: Call me Caitlyn: Big, buzzy week for the transgender community as Caitlyn Jenner received the Arthur Ashe Courage Award at the ESPYS. Friday Night Oops. Despite your personal

For the last few weeks LCWA’s healthcare PR team has been introducing stakeholder media to the new leader of the AccreditationAssociation of Ambulatory Health Care (AAAHC), Dr. Stephen Martin, Jr., M.P.H.  Media tactics we are deploying for the announcement of Dr. Martin’s new position include a press release, which received coverage in Modern Healthcare, aggressive media outreach and introductory letters

Is social media good or bad for us? Is it good for society? Is it good for the economy? Social Media Today tackled these questions this week with a fresh, thoughtful list of pros (“unprecedented access to information”) and cons (“serious repercussions on productivity.”) It’s definitely worth a read.   Speaking of good and bad, Facebook this week unveiled smart