July 20, 2015
LCWA’s home products team recently helped Trex host a successful social media sweepstakes on Pinterest. Following changes to Pinterest’s sweepstakes rules, we had to get creative on how we could encourage people to enter the contest without requiring them to pin specific content, so we decided to ask entrants to create a Pinterest board that showed off their dream outdoor living space. Entrants also were encouraged to pin an image from the Trex #NextDecks Sweepstakes Pinterest board and received an extra entry for doing so.
The sweepstakes ran for four weeks and generated more than 1,400 entries. Upon completion, five winners were randomly selected to win a piece of Trex Outdoor Furniture to spruce up their outdoor living space. Trex saw its number of Pinterest followers greatly increase and traffic to their website was significantly boosted as a result of the sweepstakes.