July 14, 2015
For the last few weeks LCWA’s healthcare PR team has been introducing stakeholder media to the new leader of the AccreditationAssociation of Ambulatory Health Care (AAAHC), Dr. Stephen Martin, Jr., M.P.H. Media tactics we are deploying for the announcement of Dr. Martin’s new position include a press release, which received coverage in Modern Healthcare, aggressive media outreach and introductory letters to editors containing the offer of interviews with the new CEO. As the leader of AAAHC, which provides accreditation to more than 6,000 facilities, Dr. Martin can serve as an authoritative voice on the future of health care quality improvement initiatives and LCWA is working to position him as a go-to source for trade media.