Recent insights from LCWA

From cheering on our hometown Blackhawks, to #NFLDraftTown out our window and #EmptyStadium buzz in our newsfeed, we’re enjoying the sporty-spirit in the air and looking ahead to big campaign launches, sunshine and 70’s in Chicago. Here are some of the homerun tweets that caught our eye this we ek: OMG Emoji – Instagram is about to change how we

After months of preparation, the LCWA home products PR teamhelped Eureka officially launch the Eureka Brushroll Clean last week – their newest vacuum model featuring innovative self-cleaning technology! Within hours, tech media were already abuzz online with comments about the latest release in two great write-ups. CNETassociate editor Ry Crist posted an article on the vacuum and Brushroll Clean Technology,

While football fans count down to Super Bowl and movie buffs obsess about the Oscars – for design aficionados, there’s no bigger event than High Point Market. Twice a year, the sleepy town of High Point, N.C., comes alive with furniture makers, designers, taste makers and media – all on the hunt for the latest trends and fabulous finds. This

This week I read a lot of articles via Twitter about how to help brands gain visibility online. The communication vehicles we use are always changing and I’m grateful to have helpful resources via Twitter to navigate the field! Mobilegeddon Motivation – In case you haven’t heard, Google now favors websites with mobile capabilities or responsive design over desktop-only sites.