Recent insights from LCWA

Last week I attended a PRSA Chicago event led by Matthew Ragas and Ron Culp to talk about their book, “Business Essentials for Strategic Communicators.” The topic was basically a business 101 for PR professionals. As they reviewed their top 10 tips, I was proud that my teams already are doing a lot to keep up with our clients’ business. I

With the 24/7/365 social media cycle, there’s no telling what sort of weird, funny, depressing or interesting info you’ll find. Here’s a mix of this week’s hodgepodge:  Humor from Hilary. The new presidential candidate shows her funny side on her website’s error pages. A state in crisis. Indiana hired a PR firm to rebuild reputation after the state’s disastrous religious

A mostly rainy week has finally turned to sunshine in Chicago, and the wild weather was matched by a week of wild online stories. Here are some of our favorites from the week. Mad Lessons: Sunday was bittersweet, as “Mad Men” returned but for the final time. This article cataloging client lessons from the show was a work-oriented way to celebrate

Recently, LCWA client Sun Joe “took over” QVC for #SunJoeDay, with four hours devoted entirely to the outdoor tools brand, and exclusive appearances throughout the day. Sun Joe offered four limited edition colors and great deals on its Electric Pole Chain Saw – an essential and popular tool for the spring season. The saw was a huge hit on TV, selling tens of thousands