Recent insights from LCWA

The Twitterverse this week was filled with everything this week from April Fools pranks to breakthrough buttons and fluffy bunnies to important observances. Check out the stories that caught my eye, the new social features and brand announcements that caught my imagination and the best practices and advice I loved reading. Buttons and Breakfasts – In case you missed it,

Recently, LCWA team members joined client First Alert, the Chicago Fire Department and the Chicago Bulls for a “Take Charge of Fire Safety” event at William H. Brown School of Technology on Chicago’s West Side. Students from kindergarten through middle school participated in a variety of fun and exciting fire safety activities, including an obstacle course, coloring a fire safety

As we shed our winter coats and finally head into spring, do you know what’s hot – and what’s not – this outdoor living season? As outdoor living and entertaining become increasingly popular, nobody wants to be caught with a patio that’s passé – especially readers of design and style media. That’s the idea behind our client Trex’s annual Outdoor

This week was madness – and we’re not talking about basketball! From puppy cuteness overload to teenage heartbreak, this week the Internet just can’t even. Here are my favorite finds of the week: Puppy Love: If your social feed seemed extra adorable on Monday, that’s because it was #NationalPuppyDay! While celebritiesand athletesjoined in on the cause to raise awareness for