April 6, 2015

LCWA leveraged the survey results to attract media attention and drive coverage of snoring and untreated sleep apnea as a problem – and oral appliance therapy, provided by dentists, as a solution. To engage those who suffer from snoring, AADSM and LCWA hosted a #SnoringStruggles Twitter party, which had 363 active participants, resulting in more than 28 million online impressions and hundreds of click-throughs to the AADSM website’s patient portal.
In addition, outreach conducted by LCWA generated several placements, such as The Huffington Post, The Baltimore Times, CBS 11 in Fort Worth/Dallas, and Medical Daily, helping the AADSM to educate tens of thousands of consumers about snoring, sleep apnea and dental sleep medicine.