March 16, 2015
On the heels of daylight saving time on Sunday, March 8, LCWA client the American Academy of Sleep Medicine (AASM) declared Monday, March 9, the second annual Insomnia Awareness Day – reminding those who suffer from chronic insomnia that help is available from the sleep team and an AASM-accredited sleep center. As a result of LCWA’s outreach, our sleep experts
March 13, 2015
Favorite Finds
Spring seems to finally be in the air here in Chicago, and here are my favorite finds this week! Instagram on Top – According to new data from eMarketer, the number of U.S. Instagram users increased by 60 percent in 2014, and is estimated to top 100 million by 2018. Already, Instagram is bigger than Twitter, and it is currently
March 11, 2015
Entertaining Spokespeople – 5 Tips from PRSA Chicago’s February Event
A common PR tactic I see used in many award-winning campaigns and much of the work we’ve done with clients over the years is using spokespeople. And I’m not just referring to the product managers, C-suite and marketing team we usually have access to with clients – I’m talking about third-party spokespeople who lend their credibility to a brand. Last
March 9, 2015
It’s High TIME for Dining Pop-Ups
Pop-up restaurants and supper clubs are popping up all across America, and TIME magazine profiled this trend and LCWA client PopUp Republic in a Feb. 16 edition story titled, “The Rise of PopUp Chefs.” The feature highlights the continued growth of these temporary dining venues in the U.S. and includesseveral quotes from Jeremy Baras, CEO of PopUp Republic, a Chicago-based