Recent insights from LCWA

After the record-freezing temperatures and devastating snow across the Northeast and Midwest, nothing could be more timely than a snow blower giveaway. The LCWA/Snow Joe team secured and coordinated the first spot on the TODAY Show with Kathie Lee & Hoda “Give It Away” Sweepstakes in honor of Kathie Lee & Hoda reaching one million fans on Facebook. The powerful

The temperature may have dropped below freezing for most of the country this week, but social media news was hot this week! Check out my favorite finds below: New Marlboro Mascot? John Oliver created a new mascot recently for the Marlboro tobacco company: “Jeff the Diseased Lung in a cowboy hat.” Its hashtag #JeffWeCan has been a trending topic on

With distribution in 42 countries around the world, Trex – the world’s largest manufacturer of high-performance composite decking – is no stranger to the global marketplace. To support Trex’s presence at the 2015 BAU Trade Faire in Munich, Germany, LCWA teamed with our international PRGN agency partners to promote the brand and its latest composite decking products and outdoor living solutions.

Here’s further proof that public relations provides return on investment. In the January issue of Pet Age, a business-to-business magazine for the pet industry, LCWA client First Alert for Pets is quoted in a marketing-related column attributing sales and awareness of the Bark Genie product directly to the PR team’s efforts: “Positive online reviews and buzz created by our public