December 16, 2014
The First Alert Safety POD (Protection on Demand) is ready to go wherever you go and is generating a ton of media attention, thanks to seasonal outreach conducted by LCWA. The Austin-American Statesman and Chattanooga Free Press featured the First Alert Safety POD in holiday fitness gift guides – highlighting the alarm as a great present for friends and family
December 12, 2014
Favorite Finds
The air is full of holiday cheer – and tons of news from the social media world. Below please find a list of my top picks for the week: Facebook Changes – Facebook is always evolving – and this week is no exception. New calls to action – including book now, watch video and contact us – were introduced for brand
December 5, 2014
Favorite Finds
The Twitterverse is in full giving-season mode! From giving us great deals on Cyber Monday and a day this week completely devoted to charity donations (Giving Tuesday) to many Tweeps doling out great advice, we saw a generous amount of Twitter conversation this week. Here are the highlights: Online Cookies! Not to be confused with browser cookies, the real-deal sweet
December 1, 2014
Spin Doctor Warnings and Key Learnings from November’s PRSA Chicago Event
Last month I attended the last PRSA Chicago program of 2014 – “Spin Sucks: Creating Compelling Content for Google and Humans in 2015” presented by Gini Dietrich. Many of us PR pros look to Gini for her humorous and on-point insights on Twitter and her blog – Spin Sucks– but it was nice to get an in-person perspective from her