Recent insights from LCWA

This fall, Electrolux unveiled the ERGORAPIDO® LIMITED EDITION REALTREE XTRA® CAMO vacuum. To generate awareness and bring its “cut the cord” message to consumers, we reached out to syndicated columnists and targeted major dailies at top outdoor wildlife states across the country.  As a direct result of our outreach, Electrolux has been featured in nearly two dozen newspapers – from

Holiday gift guides are very competitive, especially at the national broadcast level, which is why LCWA was thrilled to gain coverage for the new Contigo AUTOSEAL West Loop with Easy Clean Lid travel mug in a round-up on “The Dr. Oz Show” last week!  The show featured Contigo’s top travel mug in a holiday gift segment titled “Health Gifts That

The First Alert Safety POD (Protection on Demand) is ready to go wherever you go and is generating a ton of media attention, thanks to seasonal outreach conducted by LCWA. The Austin-American Statesman and Chattanooga Free Press featured the First Alert Safety POD in holiday fitness gift guides – highlighting the alarm as a great present for friends and family

The air is full of holiday cheer – and tons of news from the social media world. Below please find a list of my top picks for the week: Facebook Changes – Facebook is always evolving – and this week is no exception. New calls to action – including book now, watch video and contact us – were introduced for brand