Recent insights from LCWA

In March, the LCWA team introduced media who attended the pet industry’s largest trade show to a new pet training solution to help dogs stop barking, made by the most trusted name in home safety.  First Alert’s new, effective and harmless Bark Genie Handheld and Automatic Bark Deterrents debuted at Global Pet Expo and wowed editors and bloggers who have

The spring season means trade shows galore for LCWA clients. At the International Health, Racquet and Sportsclub Association (IHRSA) trade show, held in March in San Diego, Calif., our client Life Fitness, the global leader in commercial fitness equipment manufacturing, dominated the floor with their latest offerings. This year, Life Fitness introduced a multitude of new cardio and strength equipment

From billion-dollar buzz to brands heating up Twitter, it’s been a busy week in the social media realm! Here are a few of my favorite finds. Engaging Brands – McDonald’s, Starbucks, Amazon, MTV and eBay. What do these brands have in common? They are the five most engaging brands on Twitter! A cool infographic from Simply Measured showed us the way

After a long, harsh winter from coast to coast, spring has (finally) arrived and it’s time to hit the deck! Our client, Trex Company, is ringing in outdoor living season with the #InspiredDeck Pin-to-Win Pinterest Sweepstakes. With an already sizeable social following, the LCWA team is helping Trex to further increase its brand visibility, while strengthening its position as the