February 7, 2014
With the Super Bowl winner crowned and the start of the winter Olympic Games in Sochi, real-time marketing has been the focus of this week’s top social media stories. Esurance kicked things off this week with their commercial and Twitter contest which launched after the Super Bowl. The contest had followers tweet using the hashtag #EsuranceSave30 for a chance to
January 31, 2014
Favorite Finds
January has already flown by, leaving us with two polar vortexes under our belts! Here’s what I was reading this week while huddled inside: Beyond Google Alerts – PR pros know that you can’t always count on Google Alerts to catch your client’s news – we’ve all been burned by that method before. Inc.com suggests a few ways to think
January 24, 2014
Favorite Finds
The weather may be cold, but social media is hot! Below are some of the stories I found most interesting this week: Facebook Algorithm – Facebook’s new algorithm continues to frustrate – with many arguing that it’s bad for users who are missing out on content from friends and the pages they follow. Facebook Failure Prediction – On that note,
January 22, 2014
iON Snow Blower Creates a Flurry of Coverage
With the recent snowstorms sweeping the country, the LCWA/Snow Joe team was hard at work encouraging television to showcase the power and innovation behind the latest snow blower – the Snow Joe iON. The battery-powered unit was featured on both WGN-TVin Chicago and on the national “Fox & Friends” to show viewers how to handle all of the snow brought