Recent insights from LCWA

September 6, 2013

Favorite Finds

What do PR people do? There are common misconceptions we all hear from friends and family. One thing we will be doing is spicing up our strategies for the new season. Those – plus some big Facebook changes – are included in my favorite finds this week. The science behind crisis hashtags. A tweet with hashtags gets more engagement –
September 3, 2013

In the Mix…Life Fitness Names the World’s Top Personal Trainers

After weeks of searching and scouring entries to find the best personal trainers in the world, LCWA has helped Life Fitnessname the 10 finalists in the Personal Trainers to Watch competition! Recognized for their dedication to clients, enhancing the personal training and fitness industries and much more, these finalists are the cream of the crop and come from all corners
August 30, 2013

Favorite Finds

As summer officially draws to a close this Labor Day, many of us will be enjoying our last barbecue of the season before ushering in cooler temperatures, football games, crisp leaves and sweater weather. But before the last hotdog is pulled off the grill, here are my favorite finds for summer’s last stand.           Media Pitching – Media relations is such
August 28, 2013

In the Mix…Riding Toward Recovery

More than 200 injured veterans and their supporters departed Chicago this past Saturday to participate in the 2013 Ride 2 Recovery Great Lakes Challenge, a 375-mile bicycle ride from Chicago to Detroit that will take six days to complete. The event, sponsored by client UnitedHealthcare, offers veterans that have been injured in the line of duty an opportunity to use