Recent insights from LCWA

Our client Eureka recently unveiled an impressive new addition to its family of vacuum cleaners – the AirSpeed ULTRA. To support the launch of this powerful floor care solution – as this video shows, it’s powerful enough to hold a car! – LCWA worked closely with a team of social media app developers to create “The Most Powerful Experience” Facebook

What do PR people do? There are common misconceptions we all hear from friends and family. One thing we will be doing is spicing up our strategies for the new season. Those – plus some big Facebook changes – are included in my favorite finds this week. The science behind crisis hashtags. A tweet with hashtags gets more engagement –

After weeks of searching and scouring entries to find the best personal trainers in the world, LCWA has helped Life Fitnessname the 10 finalists in the Personal Trainers to Watch competition! Recognized for their dedication to clients, enhancing the personal training and fitness industries and much more, these finalists are the cream of the crop and come from all corners

As summer officially draws to a close this Labor Day, many of us will be enjoying our last barbecue of the season before ushering in cooler temperatures, football games, crisp leaves and sweater weather. But before the last hotdog is pulled off the grill, here are my favorite finds for summer’s last stand.           Media Pitching – Media relations is such