Recent insights from LCWA

For many parents, fall is all about one thing: back-to-school . As students head back to campus, LCWA coordinated inclusion for client Electrolux’s Ergorapido Brushroll Clean in segment on dorm room essentials with “Good Day NY” on New York’s FOX affiliate. The story featured a Real Simple contributor offering tips on campus must-haves to make dorm living a little easier, and the Ergorapido

Our client the American Academy of Dental Sleep Medicine (AADSM) was featured on two nationally syndicated morning news programs, “The Daily Buzz” and “Life Love Shopping,” to help raise awareness about a little known sleep apnea treatment – oral appliance therapy. Oral appliances are mouth-guard like devices custom fit by a dentist that are an effective, alternative treatment to the

It was a roller coaster week at work and in the social media universe. Here are some of my favorite finds:  Gigya Study– Many pundits have commented on the latest findings from Gigya. Google and Pinterest are increasingly used as social logins to third-party websites.  The study showed, too, that Pinterest has surpassed Facebook with regard to e-commerce sharing. The

This week’s headlines reminded us to keep sharpening our social media skills – but keep those crisis PR tools in our back pockets, too. ·         We’re Gonna Need a Bigger Boat: This week, Discovery Channel aired its 26th annual Shark Week, and – despite making unwelcome waves with its mockumentary “Megalodon” – it’s on par to exceed the channel’s 2012 record