June 10, 2013
Last week, I went to Batimore for SLEEP 2013, the foremost gathering of sleep experts annually, which is hosted by our client the American Academy of Sleep Medicine(AASM). The meeting serves to highlight new research abstracts and tout advancements in the specialty of sleep medicine. To kick off the show, we announced a new health advisory from the AASM, recommending that Type 2
June 7, 2013
Favorite Finds
Happy Friday! This week brings a competitive edge to the world of social media – from challenges posed to existing platforms by new ones entering the game to personal vs. virtual wedding planning. Here are our favorite media stories for the week: Let the Battle Begin – Soon to be a trending hashtag, #GameofConesis a collaboration between HBO and Foursquare that
June 5, 2013
In the Mix…Giving Grads the Right Tools
Versatile and convenient home appliances are always wise gifts! This week, LCWA coordinated inclusion for client Electrolux’s Ergorapido Brushroll Clean in an NBC “Today Show” segment on nine gifts to give college graduates. The segment offered unique alternatives to traditional graduation gifts, and the Ergorapido Brushroll Clean was described as “amazing” and touted for its cordless, 2-in-1 design. Be sure
June 4, 2013
In the Mix…Frigidaire Professional Creates Blogger Advocates with “Gift Guild”
Who doesn’t rely on bloggers for recipes and cooking advice these days? To help support the launch of Frigidaire Professional’s kitchen countertop appliance line at Target this spring, the LCWA team has been busy building partnerships with 10 influential food and home bloggers. Dubbed the Frigidaire Professional “Gift Guild,” these bloggers received several appliances to test, gift to friends or