March 4, 2013
We recently secured a cover storyin “For the Record” magazine for client Pyramid Healthcare Solutions, a leading provider of revenue cycle management services. A Pyramid executive was quoted throughout the article that focused on the divide between coding curriculums and the criteria hospitals seek in new coders. The publication covers the healthcare information industry, and the prominent placement brought attention
March 1, 2013
Favorite Finds
It was a week of highs and lows in the media world. It began with a rare apology from The Onion after an Oscar misstep, continued with a big milestone for Instagram and ended with mystery meat crisis. Here are some of our favorite from the Twitterverse this week: Social Media’s Big Night: The stars weren’t the only ones on the edge of
February 28, 2013
In the Mix…Size Isn’t Everything. A Powerful Reveal Is.
LCWA helped Eureka pique interest and start conversations about its newest vacuum launch with with a unique “teaser campaign.” Inspired by the product’s unique selling proposition, the “Size Isn’t Everything” teasers previewed the new lightweight, yet powerful, Eureka AirSpeed ONE vacuum. Posted to the Eureka website, social media channels and mailed out to media as postcards, a series of nine teaser images
February 22, 2013
Favorite Finds
Guards up this week, Twitter friends! While Q dumped snow all over the Midwest, our Twitter feed was a-flurry with all sorts of hostile takeovers, worst of lists – ok, and some helpful tips, tricks and social media news, too. Below are a couple of our favorite stories from the week: Hack Attacks! Our hearts go out this week to Burger