Recent insights from LCWA

With heavy hearts, we mourn the loss of our dear colleague and friend, Kay Degenhardt.  She passed away this week after a long battle with cancer.  We will miss her wonderful flair, her classic style and her love of life.    Kay came to LCWA in 1995 to run our New York City office, bringing us her strong background and knowledge

Chicago may be stuck in a cold snap, but social media’s always hot! Below are some “favorite finds” for this week.  Hashtags coming to Facebook? Facebook is looking to improve its search and indexing capabilities by adding the hashtag symbol, one of the most recognizable features of its social networking rival Twitter, according to media reports. The introduction is not

To shine a spotlight on its new “Engineered Artistry” marketing campaign, our client Trex brought together two experts in their respective fields, culinary artist Tyler Florence and landscape architect Lisa Switkin. As part of the new campaign, launched for the 2013 decking season, Florence and Switkin appear in a video that explores why these two elements – engineering and artistry

Last week, LCWA helped new client Contigo®, a leading producer of innovative water bottles, travel mugs and kids cups, create a no-spill “splash” at the International Home and Housewares Show.  The Chicago-based company, which is known for spill- and leak- resistant beverageware for on-the-go consumers highlighted new innovations, as well as the company’s popular Contigo AUTOSEAL™ and AUTOSPOUT® collections, to