Recent insights from LCWA

After the shelves were cleared on “Black Friday” and virtual carts were loaded on “Cyber Monday,” consumers were encouraged to be charitable on the new holiday dubbed #GivingTuesday.  On November 27, individuals across the country gave donations to their favorite charity or volunteered their time to help those in need.  As part of the holiday, our client GiveFoward partnered with

In addition to eating leftover turkey and stuffing this week, the @LCWATeam also was hard at work finding the latest and greatest stories to share with our followers. Here’s a recap of this week’s favorite finds:   Instagobble: Thanksgiving broke Instagram records with more than 10 million photos shared! Social Sweet 16: HubSpot brought us the 16 most important social media

In honor of Veteran’s Day, LCWA drummed up media coverage for client Dignity Memorial’s annual ceremony at Rosehill Cemetery. The day began with a parade of veterans and military re-enactors dressed in uniforms from the past 200 years, followed by a firing of the cannons to pay homage to America’s fallen heroes. The ceremony concluded with a remembrance service in the

We’re gearing up for next week’s holiday, but social media isn’t taking a break! Here’s a recap of what we found interesting this week:  New Facebook Format: Facebook is testing a new formaton its brand/subscriber pages. Instead of organizing comments chronologically, they’re moved up higher – and users now have the ability to comment directly on individual comments. This definitely