Recent insights from LCWA

Our Snow Joe team has been hard at work pitching the company’s latest, innovative winter weather product – the Snow Broom. With long lead magazines wrapping up winter issues, LCWA has been hitting the phones to editors about this must-have tool for consumers. We sent product samples for testing to multiple national and regional long-lead publications. Additionally, we’re coordinating several

Never a dull moment in the Twitterverse, here are a few of our favorite stories we found and shared via @LCWATeamthis week! Let’s Get Visual: Infographics are all the rage – learn 7 steps to create an awesome one.   For Your Review: Don’t trust every social media review you see – experts estimate 10-15% may be fake by 2014. Too

From rethinking strategy to a football faux pas, there were plenty of interesting social media reads this week.  Strategy, Restrategized: These are great tips for rethinking media strategy from PR Squared. Blogger Relations No No: This Spin Sucks story highlights a blogger program gone wrong.  Another “Not to Do:” It goes without saying that we are Bears fans around here.

This past weekend (on Sept. 8), our client Lehigh celebrated the 4th annual “National Clean Our Your Garage Day.” To make this year’s campaign the largest yet, Lehigh – maker of Crawford-branded garage organization products – partnered with Quickie to help spread the word and encourage Americans to perfect their parking zones.   The LCWA team worked with media to provide statistics,