July 20, 2012
Summer’s in full swing and we’re feeling the heat in Chicago. Before we head into another warm, fun-filled weekend, we’ll leave you with some of our favorite stories of the week: Twit Tools: Social Media Examiner listed five new Twitter tools worth checking out. Our favorite: The Twoolr dashboard. Blogging Don’ts: PR Daily called out “12 horrible pieces of blogging
July 18, 2012
In the Mix…Pergo Partnership Proves a Doggone Success
Pergo’s partnership with the Best Friends Animal Society has pet-lovers everywhere wagging their tails! In just over two months, the brand’s “Pergo vs. Claws”YouTube video and corresponding Facebook promotion have generated more than 20,000 “likes” for Pergo and an equivalent donation to the premier national animal welfare organization through Pergo’s “$1 per like” campaign. As a result of LCWA’s aggressive
July 13, 2012
Favorite Finds
As we’ve stared out our windows this week on the Taste of Chicago 38 floors below and a few blocks away in Grant Park, we’ve been following the annual event’s news on Twitter! Here’s a quick look at some of our favorite finds this week: Cool graphics: PR Daily included a neat world map that illustrates the U.S. as the
July 11, 2012
Breaking the Bad Email Chain
LCWA’s Research Group and The Grossman Grouprecently presented our “E-nough Alre@dy! Stop Bad Email” research results to IABC World Conference attendees. In just two days, we distributed more than 200 copies of our research results, met with hundreds of inbox-burdened communicators and heard first-hand how irresponsible email usage is affecting corporations. If, like the IABC attendees, you are ready to take