Recent insights from LCWA

A fallen Chicago firefighter lie in an unmarked grave in Des Plaines for sixty years – until now. Late last month, Mount Emblem Cemetery of Elmhurst, the Chicago Fire Fighter’s Union, The Chicago Fire Department and All Saints Cemetery placed a permanent marker on the gravesite of Firefighter John Francis Minich, who died in a 1952 Chicago fire after rescuing

This Fourth of July, we’re asking Facebook fans, “what does freedom mean to you?”  For our client First Alert, freedom means having the ultimate peace of mind that your home is protected and safe. For that reason, we’ve worked with First Alert this week to launch its “Independence Day” sweepstakes on Facebook. From now until July 13, fans can visit

In June, the LCWA team was charged with creating local buzz for ABC’s July 1st“Secret Millionaire” episode featuring Steve Kaplan.  In just a couple of weeks, the LCWA team secured several interviews, articles and blog posts in Chicago media, all leading to Sunday’s program. We will attend the show’s viewing party to watch the show and support the worthy causes represented

Fiascoes, folly and fun. This week our tweets rode a rollercoaster of mishaps, controversy and surprises in the social and traditional media spheres. Here’s a recap of our favorite finds: Hold the Dock: In a sly, space saving move, Apple is rumored to have changed the pin-port on its latest iPhone, meaning the new model won’t dock on what you’ve got.