Recent insights from LCWA

July 10, 2012

Lights, Camera, Action – Lessons for Television Shoots

With Lara and Denise of Vermont Castings at the shoot! On June 26-27, our client Vermont Castings was in the spotlight during a television shoot at the company’s cast iron foundry and assembly plant in rural Vermont. I was on hand during the shoot, which captured more than 20 hours of footage, and can guarantee that it’s going to be a
July 6, 2012

Favorite Finds

We may have had a holiday and a heat wave this week, but that did not stop the news from flowing on Twitter! Here is a look at our favorite announcements, statistics and stories: Surprising Stats We’ve heard the “Internet is changing marketing/PR” speech, but now there is shocking data to support that claim. LinkedIn and Twitter’s Breakup Many of
July 5, 2012

In the Mix…Fallen Firefighter Honored 60 Years Later

A fallen Chicago firefighter lie in an unmarked grave in Des Plaines for sixty years – until now. Late last month, Mount Emblem Cemetery of Elmhurst, the Chicago Fire Fighter’s Union, The Chicago Fire Department and All Saints Cemetery placed a permanent marker on the gravesite of Firefighter John Francis Minich, who died in a 1952 Chicago fire after rescuing
July 2, 2012

In the Mix…First Alert Launches “Independence Day” Sweepstakes

This Fourth of July, we’re asking Facebook fans, “what does freedom mean to you?”  For our client First Alert, freedom means having the ultimate peace of mind that your home is protected and safe. For that reason, we’ve worked with First Alert this week to launch its “Independence Day” sweepstakes on Facebook. From now until July 13, fans can visit