Recent insights from LCWA

April 23, 2012

In the Mix…An Earth Day Message from Trex

These days, recycling plastic bags is practically second nature. But when it comes to other types of household plastics, many people remain unaware of what can and cannot be salvaged and reused, causing recyclable items to end up in the garbage can. Our client Trex, one of the largest recyclers of polyethylene plastic in the nation, wanted to spread the
April 20, 2012

Favorite Finds

Here is a look at some of the stories we found interesting this week. Coffee consumption, quotes and the Internet itself were among the things that caught my eye. More Coffee, Please: Public relations is the second most caffeinated industry in the United States. Surprised? We’re not. No More Free Internet? Google founder Sergey Brin believes that the free Internet
April 19, 2012

In the Mix…Gearing up for Grilling Season

Vermont Castings helped one happy homeowner create the “best” outdoor living space for his yard this week on the DIY Network’s new show, “Good, Better…Best!”  Highlighted as the “mack daddy” of grills, the built-in Vermont Castings 5-series grill impressed with 5-burners that can go beyond hot dogs and hamburgers to create gourmet meals. As an added bonus, we coordinated this segment
April 18, 2012

Happy Anniversary PRGN!

The Public Relations Global Network (PRGN), the world’s fourth largest network of independent public relations firms, celebrates its 20th anniversary this year with a year-long series of events, including the underwriting and building of a house for an impoverished family in Cape Town, South Africa. LCWA joined PRGN ten years ago as the Chicago representative office. The Network has almost