These days, recycling plastic bags is practically second nature. But when it comes to other types of household plastics, many people remain unaware of what can and cannot be salvaged and reused, causing recyclable items to end up in the garbage can. Our client Trex, one of the largest recyclers of polyethylene plastic in the nation, wanted to spread the word about recyclable household plastics – including sandwich bags, plastic packaging and newspaper sleeves. We created this short video clip to tell the story of the “other plastic” just in time for Earth Day. The “other plastic” message has also been getting some great buzz from major media outlets, including The Denver Postand Las Vegas Review-Journal.
April 23, 2012