November 10, 2011
The research group at LCWA does a lot of research to assess the effectiveness of internal communication and to identify opportunities and unmet needs. Here’s a quick rundown on why they should be done and what’s involved. I’ve found that while these assessments are enormously valuable, many communicators don’t know when they’re needed, how they’re done or what to do
November 7, 2011
In the Mix…Snow Joe Warming!
As the temperatures fall and communities all over the country prepare for cold temperatures and snow, we’re helping our client Snow Joe to warm a few hearts. As a part of a seasonal campaign, Snow Joe is matching $1 to charity for every new fan it gets on its Facebook page. The goal is to raise $10,000 for the One
November 3, 2011
In the Mix…Daylight Saving Time Safety
Daylight Saving Time starts this weekend, so it’s the perfect time to replace the batteries in smoke and carbon monoxide alarms. In fact, Daylight Saving Time is a great time to remember these replacements, both when “falling back” and “springing forward.” We’re taking this message to Facebook on behalf of First Alert and in partnership with Duracell. For its quarter
November 2, 2011
In the Mix…A Media Launch Fit for “Extreme Performance”
Our client Pergo has pulled out all of the stops for the launch of its new collection, Pergo XP – and we’ve been hard at work launching this laminate line to media! To show that Pergo XP – which stands for “extreme performance”– can withstand just about anything, Pergo staged an extreme challenge on the Venice Beach boardwalk in California,