October 11, 2011
This week we are working with some of the most influential consumer bloggers to give them a first look at two of Eureka’s latest vacuums – both launching at Walmart this month. In addition to testing and reviewing the vacuums, the blogs will run giveaways for their own readers. We’ll be tweeting about the blog reviews and sharing them on
October 11, 2011
In the Mix…First Alert is Featured Facebook Campaign!
We are just a week into First Alert’s the month-long sweepstakes, “The Great Escape,” and already it is making an impact with increased page visits, interactions and fans! Today, the campaign was featured on “Inside Facebook” – an expert resource for many social media enthusiasts and a resource for successful case studies. Read all about it right here!
October 7, 2011
PR Lessons from Steve Jobs
This week, like everyone else, I was saddened by the untimely passing of Steve Jobs. And as I read all of the reactions, tweets and articles about him – from tech reporters and former colleagues as well as the Apple devotees among my own personal network – I was struck by the emotion created by the passing of this entrepreneur,
October 5, 2011
In the Mix…La-Z-Boy on “Made in America”
La-Z-Boy recliners are an iconic American product – and we were thrilled to help the company secure a spot on the new Travel Channel show, “Made in America.” The show travels from city to city to find out how some of the most well-known American products are made. The process began last spring and continued through the summer as we