Recent insights from LCWA

This month, we are celebrating our 25th anniversary. We were founded in November 1985 by Lou Williams, who set out to provide the strategic thinking and capabilities of a large agency with the personal approach and dedication of a smaller firm. I am happy to say that mission is still intact at LCWA. During the past 25 years, the public

Recently, my colleagues and I were delighted to attend a very special evening put on by the Plank Center for Leadership in Public Relations. Named for Chicago public relations legend, Betsy Plank, the Plank Center seeks to advance leadership values and skills in public relations and bridge the gap between education and practice. As someone who was privileged to know

PR writing is an art. Between giving clients what they want, impressing supervisors and of course — delivering something newsworthy to media — there’s a lot to think about and a lot of “masters” to serve along the way. As a result, getting started can be a challenge. Just as a new painting starts with a blank canvas, most PR

Last month I talked about the growth of social media use in the B2B sector, and some simple steps marketers should consider when formulating a social media plan. Now – which social media tools are best to implement your plans? Here’s a hint – most don’t look much different from the social media tools you see and use every day.