Recent insights from LCWA

July 13, 2010

Can Ethics in Public Relations Be Taught? You Bet It Can!

Now that the final exams are graded, I have a few moments for reflection about my experience teaching an “Ethics in Public Relations and Advertising” class at DePaul University last quarter. Overall, there is a lack of ethics training for communicators to give them a foundation for ethical decision making. In fact, more than 70 percent of PR pros reported
July 9, 2010

Two PR Team Additions

I’m pleased to announce the addition of two new members to our PR team! Hunter Hackett joins LCWA as a senior account executive. He is a new addition to the Chicago PR scene, having recently relocated from Washington D.C., where he worked for a strategic communications firm. Hunter has a strong news background and started his career by working for
July 6, 2010

Converging the Professional and the Personal in Social Media

How we brand ourselves online – both personally and professionally – is a topic I’ve been following for some time. There’s no longer a distinct separation between the two – both should show the same values and traits. Although these aren’t the same social media guidelines I followed in college, I’m finding that there are benefits to this new way
June 29, 2010

Networking Nets Results

The benefit of networking in the pursuit of new business is a topic dear to my heart. So, I was thrilled to lead the discussion on the subject at one of the recent “Brown Bags” we regularly conduct for staff during lunch on issues related to PR agency practices and business operations. As an avid aficionado of alliteration, I had