Recent insights from LCWA

May 27, 2010

More Awards for the LCWA Team

The Chicago chapter of the Public Relations Society of America (PRSA) hosted a great awards ceremony last night, and we were honored to be awarded with the Skyline Award for the Electrolux Versatility “Magic Wand” press kit. On May 7, the Electrolux and Fabricators and Manufacturers Association (FMA) teams had a great time at the Publicity Club of Chicago (PCC)
May 17, 2010

Two New Stars Join the LCWA Arts and Leisure Division

LCWA’s Arts and Leisure division is excited to welcome two new clients, Blair Thomas and Co., and Teatro Vista, Theatre with a View. Blair Thomas & Co.Blair Thomas is the founder of Redmoon Theater and without question, Chicago’s most acclaimed puppet master. LCWA looks forward to representing the upcoming summer run of Blair’s acclaimed one-man show Hard Headed Heart, a
May 7, 2010

Working with Bloggers

As an agency, we continually work to learn and practice the best strategies and tactics for social media outreach. Through a recent webinar from Susan Getgood, co-founder of Blog With Integrity, we were reminded of some effective ways to work with bloggers. With an infinite number of blogs on the Web and consumer conversation carrying more value than ever before,
April 27, 2010

Insights into the Suburban Media Market

As a mid-size firm in Chicago, we are constantly challenging ourselves to enhance our knowledge and expertise of the Chicagoland area and Midwest region for our more than a dozen regional-focused clients. So when I had a chance to attend the Publicity Club of Chicago’s luncheon on “Solving the Suburban Media Market,” I jumped at the opportunity to hear from