March 10, 2010
LCWA is thrilled to add two new clients to our roster! MJSI, Inc. of Shorewood, Ill., is a leader in creating, manufacturing and marketing water-saving toilet products. We are currently launching the company’s HydroRight® product, a dual-flush converter. They have a great story for media, thanks to its ease of installation, affordability and incredible environmental benefits. MJSI is a great
March 4, 2010
Working with UCAN to Help Prevent Youth Violence
For the past four years, LCWA has been proud to provide PR service to UCAN, a community-based social service organization that focuses on healing trauma, educating children and families, and preventing violence. This week we worked with UCAN to announce the alarming results of its annual “Teen Gun Survey.” According to the survey: One in four teens (26%) know someone
February 23, 2010
An Update on the New Arts & Leisure Division
Thanks to Lewis Lazare, Chicago Sun-Times marketing columnist, for blogging about my recent move to LCWA to start the Arts & Leisure division. Click here to read his coverage. I am happy to report that the division is definitely up and running! We are currently promoting the grand opening of the new Theater Wit, Chicago’s newest live theater venue. Now
February 16, 2010
What Happened in Vegas… (a.k.a. The Triumphs and Tribulations of Throwing A Successful Client Event)
We just returned from SURFACES 2010 where we executed a major event for Pergo and its retail partners. The good news is the event was a huge success! It also was a reminder that when it comes to special events, inevitably something will not go as planned. With that in mind, I thought this would be an apropos time to