Recent insights from LCWA

We were thrilled to welcome Abigail Cox as an assistant account executive to our team this fall, after she completed a very successful internship. Here are Abigail’s tips for turning that internship opportunity into a full-time job. Nothing can replace real world experience, especially in the world of public relations. In the workplace, projects and campaigns created for your clients

The end of daylight saving time on Nov. 3 offered a natural opportunity to prioritize sleep and remind Americans about the importance of healthy sleep year-round. The American Academy of Sleep Medicine (AASM) conducted a survey regarding how adults would use the extra hour. Survey results found that 41% of adults indicated that they would fall back to sleep. “Sleep”

Since 2011, Boise Paperhas been a proud partner and supporter of the General Mills Box Tops for Education program which helps schools across the country earn money to purchase essential items, such as books, art supplies, sports equipment, instruments and more. This back-to-school season, the LCWA social media team helped Boise Paper hold a Facebook sweepstakes to support the partnership

While we may be gearing up for cold temperatures and snowfall, shelter magazine editors are already thinking spring! With that in mind, we recently headed to Meredith Corporation in Des Moines, Iowa – the headquarters for several of the nation’s leading home and lifestyle publications, including Better Homes & Gardens, Midwest Living and Traditional Home – to promote some 2020