Recent insights from LCWA

LCWA worked with the Pulmonary Fibrosis Foundation (PFF) to increase awareness about pulmonary fibrosis as part of our “Not Everyone Breathes Easy” campaign. This included securing and designing print advertisements to raise awareness about pulmonary fibrosis and the campaign with individuals who are at risk for the disease. To foster a cohesive look for the campaign, we designed a printed

Influencer partnerships have become a staple of many public relations campaigns, providing an effective way to promote product, increase brand awareness and generate authentic, engaging content. In fact, influencer-generated content (IGC) has proven to drive consumer engagement and sales. Here are just a few statistics that demonstrate why your brand needs to make the most of its IGC: Eighty-four percent

Over the last several years, the LCWA digital marketing team has worked closely with our client, Boise Paper, to successfully position the company as a go-to expert on office topics via social media content. Our team creates “Office Life” campaigns, which are focused on sharing tips and advice on various work-related topics, for Boise Paper’s business professional audience. The latest

We added some more “bling” to our office, thanks to the Public Relations Society of America (PRSA) Chicago. The organization awarded LCWA with five Skyline Awards at its reception last night. It was an honor to celebrate these awards and a great year of innovation and creativity with our Chicago industry peers. The First Alert team won three awards last night,