Recent insights from LCWA

Last week I attended the 50th meeting of the Public Relations Global Network in the Netherlands. With more than 40 agencies represented from around the globe, the conference provided enhanced international perspective and a chance to brainstorm for our clients. Highlights included: Reaching Generation Z: Our keynote speaker, René Boender, gave a spirited presentation that encouraged looking beyond the next

LCWA is providing digital marketing and media support to raise awareness and drive registration for the Rolfe Foundation’s upcoming event. On June 1, 2019, the Rolfe Pancreatic Cancer Foundation will host its ninth annual DASH for Detection 5K walk and run. The event supports early detection pancreatic cancer research and raises much needed awareness for the deadly disease. Our goal

How many emails do you get in a day? If you’re anywhere close to the average American professional, the number typically hovers around 100-150. When it comes to launching an enewsletter or “eblast” campaign, it’s important to keep this reality in mind. According to Constant Contact, the ideal open rate for enewsletters is around 15%, and for many industries such

LCWA recently helped the Pulmonary Fibrosis Foundation (PFF) raise awareness about pulmonary fibrosis through a coordinated radio media tour with stations across the country. Our goal was to educate adults 60 and over about pulmonary fibrosis, a progressive and debilitating lung disease that affects more than 200,000 Americans and remains largely unknown. The series of radio interviews took place over the