Recent insights from LCWA

June 11, 2019

Strategically Reaching Younger Audiences via YouTube

As part of the National Healthy Sleep Awareness Project, we worked with our partner the American Academy of Sleep Medicineto reach young adults ages 18-24 years old with information about the importance of a good night’s sleep. Knowing this demographic was highly mobile and known to engage in late-night binge-watching activities, LCWA initiated a digital advertising campaign that strategically seeded
June 7, 2019

LCWA Wins Seven PCC Awards

It was a banner night for several LCWA teams as we were honored with seven awards from the Publicity Club of Chicago (PCC) on Thursday. We were especially proud of the wide variety of clients and programs represented, as we won awards for work in healthcare PR, home and housewares marketing and B2B communications. Our award-winning campaigns included: First Alert’s “Onelink Safe
June 6, 2019

LCWA’s Global Reach Expands with New Partners

During the recent Public Relations Global Network (PRGN) meeting in Amersfoort, the Netherlands, the PRGN selected two new agency members from Helsinki (Finland) and New York (USA), adding to the global reach and local expertise we can provide to our clients. hasan communications, a communications and public relations agency based in Helsinki, Finland, is led by Managing Director Päivi Holmqvist. The agency helps organizations
May 30, 2019

Talking PR with the Next Generation

Recently, I participated in a career day at a middle school in the west suburbs, during which groups of sixth-, seventh- and eighth-grade students rotated classrooms to hear from a wide variety of professionals. There were firefighters, police officers, a judo instructor, an accountant, hair stylists and more — and of course, me: the public relations guy. While college and