Recent insights from LCWA

April 4, 2019

How to Create the Perfect Spokesblogger Campaign

As this industry (and the world) continues to progress in the digital age, influencers are being tapped more than ever by brands to help share their key messages, build awareness and generate sales. While the industry is ever-evolving, there are definitely dos and don’ts that will stand the test of time. I’ve worked with influencers on a variety of campaigns
April 2, 2019

Sleep Takes Center Stage as Spring Arrives

It may not feel like it, but spring is here – a great time to focus on improving sleep! To drive awareness of healthy sleep and position client the American Academy of Sleep Medicine (AASM)as the go-to source for information, the LCWA health care and social media teams helped the AASM showcase its expertise around daylight saving time – where the
March 28, 2019

Leading Effective Conference Calls – Grab your pen and paper!

We work with clients and partners across time zones and continental divides, but even if you spend the majority of your work day talking with people within feet of you, some good conference call tips may someday be helpful. Our client and partner projects often necessitate formal conference calls with far-flung individuals who work together to achieve a shared goal
March 26, 2019

LCWA Explains Pulmonary Fibrosis through Dynamic Video

Multi-media storytelling is a compelling method for delivering brand messages, especially for lesser-known, complex topics like pulmonary fibrosis (PF). LCWA recently launched a short, engaging video for the Pulmonary Fibrosis Foundation as part of an awareness-driving campaign to educate more patients and caregivers about the symptoms, risks and prevalence of PF, a progressive lung disease. LCWA designed the video to