Recent insights from LCWA

LCWA’s Social Media and PR Team regularly recommends including Facebook Sweepstakes in our clients marketing strategies because they can help facilitate a number of goals and are an effective way to capture attention, engage your followers, gain new followers and improve your organic reach. Running a sweepstakes contest sounds easy on the surface, but a successful contest requires more strategy

As this industry (and the world) continues to progress in the digital age, influencers are being tapped more than ever by brands to help share their key messages, build awareness and generate sales. While the industry is ever-evolving, there are definitely dos and don’ts that will stand the test of time. I’ve worked with influencers on a variety of campaigns

It may not feel like it, but spring is here – a great time to focus on improving sleep! To drive awareness of healthy sleep and position client the American Academy of Sleep Medicine (AASM)as the go-to source for information, the LCWA health care and social media teams helped the AASM showcase its expertise around daylight saving time – where the

We work with clients and partners across time zones and continental divides, but even if you spend the majority of your work day talking with people within feet of you, some good conference call tips may someday be helpful. Our client and partner projects often necessitate formal conference calls with far-flung individuals who work together to achieve a shared goal