April 2, 2019
It may not feel like it, but spring is here – a great time to focus on improving sleep! To drive awareness of healthy sleep and position client the American Academy of Sleep Medicine (AASM)as the go-to source for information, the LCWA health care and social media teams helped the AASM showcase its expertise around daylight saving time – where the lost hour of sleep can lead to serious issues – and improve sleep health around the globe on World Sleep Day.
During the daylight saving time campaign insight from AASM experts helped consumers prepare for the lost hour of sleep in the days leading up to “springing forward.” Media outreach drove AASM quotes and tips in outlets such as CBSNews.com, Bustleand the Toronto Sun. During an influencer component, top family bloggers shared online content about the AASM’s sleep duration recommendations and its nifty Bedtime Calculator. On top of that, engaging content and an infographic shared on AASM social media channels helped followers recover from the time change.
To continue the momentum beyond daylight saving time, LCWA leveraged the AASM’s pedigree in the sleep community to collaborate with the World Sleep Society in celebration of its World Sleep Day. On World Sleep Day, the AASM hosted a #HealthySleepChaton Twitter with a popular blogger and AASM Immediate Past-President Dr. Ilene Rosen. The interactive chat, which was listed as an official World Sleep Day activity, saw high levels of engagement, helping the AASM establish itself and its messages in the crowded World Sleep Day conversation.
To learn more about sleep health from the AASM, visit https://sleepeducation.org/.