December 17, 2018
The gift of home safety will always be in style, so to help share this timely reminder with consumers LCWA’s home PR team set out to land high-profile coverage for our client, First Alert, to round out the year. As a result of our proactive pitching efforts in Canada, our team was able to secure a great opportunity with The
December 13, 2018
Three Tips for Creating Video Content on LinkedIn
LinkedIn has long been a platform for work-oriented and business professional people. The social media website originally launched in 2002 as a way for working professionals to connect and network with others. Today, it is a massive social media tool that is vital to professional networking, recruiting, sales and much more. Like Facebook and Instagram, advertising and sponsored promotions on
December 10, 2018
The Power of Face Time
I recently returned from Des Moines, Iowa, where I traveled to represent our client Trex Company as part of a “speed-pitching” event held at Meredith Corporation (whom you may be familiar with for publishing magazines like Better Homes & Gardens and Traditional Home). With some great Trex outdoor living products in the cue for 2019, we saw this as a timely opportunity to get
December 5, 2018
LCWA Drives Visitors to Water Tower Place for Virtual Santa Sleigh Ride Experience
This winter, Santa came to town in style with a fun seasonal adventure at one of Chicagoland’s premier shopping destinations. LCWA client, Water Tower Place has partnered with Portable North Pole (PNP), a web and mobile platform that specializes in customized Santa videos, to bring a unique virtual sleigh ride experience exclusively to Chicago. Driving awareness and visitors to the