December 17, 2018
The gift of home safety will always be in style, so to help share this timely reminder with consumers LCWA’s home PR team set out to land high-profile coverage for our client, First Alert, to round out the year. As a result of our proactive pitching efforts in Canada, our team was able to secure a great opportunity with The Marc & Mandy Show, one of Canada’s top day time talk shows.
Hosted by the husband and wife team, Marc Atiyolil and Mandy MacLaren, The Marc & Mandy Show is a national design and lifestyle program that airs weekly on eight networks across Canada. As popular home décor and DIY influencers, the show presented the perfect opportunity to easily reach our target audience in a fun and festive way by featuring the First Alert 10-year Smoke & Carbon Monoxide Alarm in a live studio audience giveaway during the show’s hit holiday episode.
In addition to this national TV clip, this giveaway generated coverage in Canadian Home Trends, a shelter magazine that covers all home topics from décor and gardens to building and renovating. The First Alert 10-year Carbon Monoxide & Smoke Alarm was featured in its Holiday Special Edition and in its online holiday gift guide.
With more exciting announcements on the horizon, the LCWA team looks forward to continuing to bring First Alert great results in the Canadian home market!