Recent insights from LCWA

Recently, LCWA’s home PR team participated in a back-to-school co-op media tour for the Rejuvenate Click n Clean Multi-Surface Spray Mop System. Hosted by TV host and lifestyle expert Ereka Vetrini, the tour featured top products that help moms survive the hectic school year. Leveraging the company’s existing commercial video, Vetrini spoke about the mop’s maneuverability, touting its ability to

Most PR campaigns are focused on generating strong media coverage to ensure key messages are delivered to target audiences. But not all media coverage is created equal, and it is important to focus on securing high-quality coverage that meets specific criteria depending on the campaign. Here are four questions to consider when vetting a media opportunity. Is the Outlet a

Clean & Cook Supply online makes it easy to find, buy and stock up on cleaning accessories, such as vacuum bags, belts and filters that help keep appliances and the home running smoothly. And now it’s even easier, thanks to a newly designed website that is more user-friendly so that consumers can quickly find and order the right accessories to

During the annual Public Relations Global Network (PRGN) Awards Gala held in Bucharest in October, we celebrated the great work done by all members. Consisting of 50 independent agencies from around the world, the PRGN is a group of top thinking and performing agencies, and these awards highlight “best of the best” programs from Singapore to Warsaw, and Budapest to