Recent insights from LCWA

November 8, 2018

Keep Home Happening with CleanandCookSupply.com

Clean & Cook Supply online makes it easy to find, buy and stock up on cleaning accessories, such as vacuum bags, belts and filters that help keep appliances and the home running smoothly. And now it’s even easier, thanks to a newly designed website that is more user-friendly so that consumers can quickly find and order the right accessories to
November 5, 2018

LCWA Wins Four PRGN Awards

During the annual Public Relations Global Network (PRGN) Awards Gala held in Bucharest in October, we celebrated the great work done by all members. Consisting of 50 independent agencies from around the world, the PRGN is a group of top thinking and performing agencies, and these awards highlight “best of the best” programs from Singapore to Warsaw, and Budapest to
November 1, 2018

LCWA Delves into the Past to Tell Brand Stories

Earlier this year, when long-time client Beam Suntory (JimBeam® Bourbon) tasked us with helping to bring its 223-year history to life for its large internal audience and loyal consumers, the Heritage PR Team at LCWA met the challenge with a number of creative and effective tactics. We started with an aggressive identification and collection of historical materials such as photos,
October 30, 2018

Six Tips for Creating Engaging Facebook Content

Many of our clients depend on our PR and social media team to manage and create engaging content for their social media pages. Though each platform provides value in one form or another, there is little doubt that Facebook is one of the most powerful tools for brands to connect with certain consumer audiences. Facebook possesses a larger audience than