Recent insights from LCWA

The lines between forms of communication are blurring, and design technology is more accessible than ever with programs like Canva and Photoshop. Consequently, PR and marketing professionals are finding design to become an increasingly necessary skill. Recently, members of our Chicago PR team attended a workshop held by the American Marketing Association which highlighted a few high-level design concepts. Looking for a design refresher? Here

 It has been a week of remembering the past while looking toward the future. People have come together in times of crisis, becoming stronger together. Here are a few stories from the past week: Chicago Remembers 9/11 – 17 years after the tragic events in New York City, people around the country have been sharing memories of 9/11. Back in

Even when you’re a household brand name like Trex, things can get lost in translation. Ove r the past decade, the leading manufacturer of wood-alternative decking and railing has focused on expanding its global footprint. Today, Trex products are available in more than 40 countries. As the PR agency of record for Trex, the LCWA home PR team has been

While the week was short, we still had plenty of trending news to keep us busy on social! Here are my top picks from this week: ·         Insta Shopping – Instagram is considering another new app – this time IG Shopping – that would let users browse goods that they would be able to purchase directly from the app. Currently,