Recent insights from LCWA

It’s been a big sports week for even the most hesitant sports fans – from crowning the new king of soccer to upsets in the most historic tennis tournament – because it’s hard not to find joy in watching athletes at the top of their game doing what they do best. The outcome isn’t always what fans anticipate, but that’s

According to the National Fire Protection Association (NFPA), three out of every five home fire deaths result from fires in homes without smoke alarms or without working alarms. Conversely, when a home does have working smoke alarms, the risk of dying in a home fire is cut in half. To maximize consumer awareness during Fire Prevention Month last October, LCWA

Happy Friday the 13th! If you don’t have World Cup fever yet, hurry up because it’s almost over! If soccer (football) isn’t your jam, here are a few other happenings from this week you may want to check out: Joyful Homecoming: Thailand and the rest of the world rejoiced this week when 12 boys and their soccer coach were rescued from a flooded cave. The

The Boise Paper “Dare 2 Compare” campaign was created to help Boise Paper dispel the myths surrounding the quality of recycled paper and educate business professionals on why they should be using a mix of recycled and non-recycled paper through a variety of social media and digital marketingtactics. Tactics included holding a video contest, generating influencer-based content, launching a LinkedIn